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Shakib Khan
Jun 15, 2022
In Pet Forum
The NFL has tapped Miley Cyrus to headline Coinbase User List a tailgate experience ahead of Super Bowl LV on Feb. 7, according to a news release. The event will be broadcast live through a two-hour TikTok stream featuring exclusive video content. Coinbase User List Festivities in Tampa Bay, Florida, will be attended in-person by 7,500 vaccinated healthcare workers the league invited to the game, while consumers at home can tune in through the NFL’s official TikTok channel starting At 2:30 p.m. ET. The event touts appearances from TikTok creators and other surprise musical guests, along with programming such as gameday Coinbase User List cooking segments. With the pandemic driving more people to social media and away from TV, the NFL is turning to TikTok in the hopes of generating buzz for a Super Bowl that Coinbase User List has felt disruptions related to the health crisis. Dive Insight: The NFL is spreading its Super Bowl programming further beyond TV with a two-hour TikTok activation headlined by Cyrus, a Grammy Award-winning artist currently promoting her album “Plastic Hearts That was released in November. The football league in recent years has layered more social media elements into its promotions around the big game, but the pandemic has accelerated adoption of social media — especially for activities like livestreaming — while delivering a steep blow to broadcast TV and cable viewership. A ratings downturn initially affected the NFL, though audience interest has picked up with the playoffs and is expected to remain high heading into the Super Bowl. The league still likely wants to have its bases covered in generating engagement.
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Shakib Khan

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